Thornfield Digital was founded by Duncan Hooper in 2019 to help businesses and brands take advantage of new opportunities created by rapid changes in content consumption.

Duncan is currently Head of Media at Impactum Group, acting as CEO across five international media businesses spanning London and Paris. He previously spent almost six years as Head of Digital and Content at CGTN Europe, where he built the international broadcaster’s European digital operation from scratch — taking its YouTube channel to more than 300 million views a year and becoming the most senior non-Chinese employee in the region. Before that, he was Editor-in-Chief, Digital at Euronews, managing teams across 12 languages and multiple continents, and Managing Editor for News and Sport at Microsoft’s MSN and Windows apps in the UK.

Alongside his executive roles, Duncan advises and consults for newspapers, broadcasters and startups — including leading the launch of Greece’s first newspaper subscription platform at Kathimerini, which generated €1.5 million in annual revenue within 18 months, and turning around loss-making media businesses at Open TV in Athens.

With a deep network including expertise in video production, SEO, social media, digital products and advertising, Thornfield Digital can deliver a broad spectrum of services — backed by a track record of doing it first-hand, not just advising on it.

What Duncan brings: audience growth at scale, having built social and video audiences from a standing start to hundreds of millions of views and multiple millions of followers, organically; revenue and monetisation across subscription, advertising, ecommerce, licensing and affiliate revenue, including launching new revenue lines from zero; AI-driven production, introducing AI strategy, tools and training across newsrooms to scale video, audio and text output without inflating budgets or headcount; team and stakeholder leadership, having directly managed teams of 75+, across up to 12 languages and multiple continents, and worked with unions, shareholders and boards through major transformations; technology and workflow, selecting and onboarding tech partners, rebuilding back-end infrastructure and redesigning editorial workflows to cut load times, improve UX and free up teams for content; and international reach, with hands-on experience across Europe, the Americas, Africa and China, in English and French (C1).

Duncan’s work has been recognised with The Reporters World Award (El Mundo), a Foreign Press Association award, Campaign of the Year at the Press Awards, two AOP awards (Best Digital Publisher; Best Use of Social Media), a Wan-Ifra Digital Media Europe award, a New York TV & Film Festival bronze, and a Muse Gold award, among others. He has served as a juror for the Royal Television Society Awards and is a member of the International Academy of Digital Arts and Sciences.